Ryvalmedia appointed digital media agency for Mydeal.com.au
July 27, 2021 10:16
Digital retail marketplace, Mydeal.com.au has appointed Ryvalmedia as its SEM and performance media agency of record following a competitive agency review.
The Australian e-commerce platform has enlisted the media agency to cover SEM, digital media performance strategy, planning, trading and implementation, “with scope for data, technology, and analytics project work”, according to the agency.
Managing director of Ryvalmedia, Joseph Pardillo said that his team was “humbled” to be partnering up with one of the “earliest online retailers to launch a marketplace in Australia”.
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“Working alongside them and advancing their technology and media performance processes, with the collective ambition to be at the forefront of consumer experience in e-commerce, is an experience in itself. Their exciting roadmap of growth and opportunities, including expanding their own private label
Catch Group combines commercial and marketing role
Retailer confirms its chief commercial officer will take on an extended leadership remit including marketing
Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.
Bagg joined the Australian retailer in early 2020 as its chief commercial officer and has reportedly played a significant role across Catch’s growth strategy. He was also part of the team working on the ‘Everyday Aussie’ campaign launched last year, which released a fresh tranche of TV ads on 11 July.
In a statement, the company said combining the commercial role with the marketing leadership position is about elevating customer experience and cross-functionality across the business. The new role ensures an end-to-end view of the customer journey.
Catch promotes chief commercial officer Jason Bagg to head up marketing
By Imogen Bailey | 22 July 2021
Jason Bagg will take on the leadership of the marketing team, expanding his current role of commercial director at the eTailer, which he took on in early 2020.
He will lead the marketing team while continuing to look after customer strategy and loyalty programs.
His new role, chief marketing and commercial officer, is newly created and reflects Catch s values of working cross-functionally to leverage best-practice policies. The new appointment will allow Catch to form an end-to-end view of the customer journey, with teams working together to further strengthen Catch’s customer focus, and provide the best experience possible for Catch customers, Catch said in a statement.
New MyDeal CMO Ryan Gracie details his top priorities for the eTailer
By Imogen Bailey | 25 May 2021
Speaking to
Ragtrader, Gracie said that a key priority for him in the immediate term involves building and enhancing the customer value proposition. We need to solidify what the brand stands for, build some personality and get that tone of voice into it, reach out to look in the field, and then get a campaign into market. But first things first, and that means getting the customer value proposition in order, making sure that the customers love what they see and love the products they buy, from the pricing, the marketplace sellers and the delivery times.
New MyDeal CMO Ryan Gracie details his top priorities for the eTailer
By Imogen Bailey | 25 May 2021
Speaking to
Ragtrader, Gracie said that a key priority for him in the immediate term involves building and enhancing the customer value proposition. We need to solidify what the brand stands for, build some personality and get that tone of voice into it, reach out to look in the field, and then get a campaign into market. But first things first, and that means getting the customer value proposition in order, making sure that the customers love what they see and love the products they buy, from the pricing, the marketplace sellers and the delivery times.