Assessing the role of RM in ensuring financial success of an alliance in the aviation industry
August 13, 2010
IN-DEPTH: Interview with Melissa Skluzacek, director – forecasting and operations research, Frontier Airlines
Generally, strategic alliances in the aviation industry are considered as an option to enhance service and for a single-carrier access to a stronger network through strategically-located hubs.
Other than net cost synergies, airlines when they merge also talk about revenue synergies.
In order to get a perspective of a revenue management professional about strategic alliances, EyeforTravel’s Ritesh Gupta recently spoke to Melissa Skluzacek, director – forecasting and operations research, Frontier Airlines, who is scheduled to speak at the forthcoming Travel Distribution Summit North America 2010, to be held in Chicago (October 13-14).
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