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Social Media Ads, Chat Apps Pegged to Power Summer Sales
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Social Media Ads, Chat Apps Pegged to Power Summer Sales | Mobile Tech
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Social Media Ads, Chat Apps Pegged to Power Summer Sales
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Reports outline consumer changes mid-pandemic
It may still be a pandemic world out there, but consumers are adapting to continued lockdowns, store restrictions, and how they shop. Three new reports outline just how shoppers are adapting and could shed light on how brands can engage.
First, ShipStation data finds that about three-quarters of shoppers say they re ready to continue online shopping for the long-term. Their new report finds about 77% of shoppers are now utilizing ecommerce more than in the past and are about 235% more likely to continue shopping online. That is a big change from data at the beginning of the pandemic, which found that most consumers (83%) planned to return to in-store shopping as quickly as possible.
B2B marketers rely on marketing automation: Tuesday s daily brief
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