Green is Kendal s colour, but why? Menu GREEN is Kendal’s colour. But it alludes not to the emerald hues of Kentdale but to the woollen cloth, spun and woven in the town from the Middle Ages to modern times. The material also known as ‘Kendal cottons’ had, however, a low rating compared to other textiles. It was described in the 19th century as ‘coarse woollen cloth made from the worst wool and used for the very poor of London’. Otherwise it was fit only for ‘horse clothing, dusters and mops’. Around 1380 a statute of King Richard II referred to its ‘being sold to poor and mean people’.