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That Emoji can now say it with word and gesture - The Hindu BusinessLine
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Yes Bank unveils sonic brand identity | Marketing
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Ludhiana: A man and his accomplices robbed an advocate’s assistant of his car near Khwaja Kothi Chowk, as the latter had refused to take the case of the former’s friend, who is lodged in jail.
The incident took place on May 23, but the victim, Gagandeep Singh, lodged a police complaint on Saturday as he was threatened against it.
Division 3 police have registered a case against Rajan Raja and his two aides, who are yet to be identified.
Gagandeep, 31 of Indrapuri, Tajpur Road, said in his police complainant, “I work as an assistant of an advocate at the district courts. I have known accused Rajan for two to three years. Rajan has faced trials in different cases, including those of drugs and robbery. In 2019, Rajan and his accomplices were arrested when they were hatching a conspiracy to free gangster Rajiv Raja from jail. Rajan and his aides were extorting money by making people talk to Rajiv through WhatsApp calls. We had Rajan’s case.”
Before returning to offices, workers are squeezing in one last remote vacation
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As ‘ear-points’ between a company and a customer grow, we are witnessing a rise in audio assets
It’s the age of subliminal advertising. And there is nothing that penetrates your subconscious like music and sound. A year and a half ago when Zomato forayed into sonic branding, this was the intent. How could a customer recognize Zomato if the visual part was missing?
This spurred the brand to create an auditory palette to represent Zomato. It roped in sonic-branding agency BrandMusiq, founded by ad man and musician Rajeev Raja, who created a signature ‘Zum Tara Tara’ note for the food aggregator. Raja did many interesting things with the tune for the brand. For instance, a shorter Zum notification note alerts the customer when an order is taken – so she doesn’t have open the app and check.