Packaging Substrate / Materials: Can Last year, PepsiCo acquired Rockstar Energy Beverages as part of our effort to expand our presence in the global, fast-growing energy category. Now, the brand is introducing new creative, fresh packaging, dialed-up digital components, flavor innovations, and will be running a Super Bowl ad for the first time. The new portfolio-wide global visual identity refresh was created completely in-house by PepsiCo’s Global Design team. The new portfolio-wide global identity reengineers the iconic star logo to be more modern, timeless and inviting. We evolved the color palette from a primary yellow and black to an elevated metallic gold and black color palette to increase quality expectation and appeal.
Rockstar Energy Reveals First-Ever Super Bowl Ad Featuring Lil Baby
Rockstar Energy Beverages will highlight rockstars who hustle across the world in a new thirsty-second advertisement during the Super Bowl pre-game show right before kick-off. The ad will feature Lil Baby and is the first appearance for the brand during Super Bowl Sunday.
The new ad showcases Lil Baby in a bright spotlight as he details his journey. Also in the spot will be a look into the path to stardom for additional figures including Rockstar Energy pro skateboarder Chris Joslin, and gaming icon, and 100 Thieves founder and CEO, Nadeshot. The spot also features emerging cultural influencers and local heroes – including a barber, tattoo artist, and first responder – showing the importance of hustle at all levels.
Molson Coors Beverage Co. is teaming with next-generation beverage company L.A. Libations to launch a new slate of non-alcoholic drinks as part of its efforts to expand beyond the beer aisle and reach more consumers in search of better-for-you beverages. The rollout is part of the company s intention to leverage the competitive strengths of its foundation in beer to grow in new spaces.
Drug Store Products acquired Mechanical Servants LLC, which does business as Convenience Valet, to combine the resources of two point-of-need consumer products companies. By combining our strengths, we can better reach the millions of consumers who look for immediate solutions for health and well-being at the point of need when traveling, said Steve Jungmann, president and CEO of Convenience Valet.