Rockstar Energy Reveals First-Ever Super Bowl Ad Featuring Lil Baby
Rockstar Energy Beverages will highlight rockstars who hustle across the world in a new thirsty-second advertisement during the Super Bowl pre-game show right before kick-off. The ad will feature Lil Baby and is the first appearance for the brand during Super Bowl Sunday.
The new ad showcases Lil Baby in a bright spotlight as he details his journey. Also in the spot will be a look into the path to stardom for additional figures including Rockstar Energy pro skateboarder Chris Joslin, and gaming icon, and 100 Thieves founder and CEO, Nadeshot. The spot also features emerging cultural influencers and local heroes – including a barber, tattoo artist, and first responder – showing the importance of hustle at all levels.