Despite the pandemic, new entrants have lined up in the marketing and advertising block.
22 Dec, 2020 - 08:47 AM IST | By Mansi Sharma
NEW DELHI:
While battling the great recession in 2008, then chief of staff in POTUS Barack Obama’s office Rahm Emanuel had famously stated, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.” Emanuel was possibly inspired by Sir Winston Churchill, who’s believed to have said something along those lines in the mid-1940s, when the world was engulfed in the second World War. The thought became an anchor for a number of entrepreneurs in the Indian advertising and marketing industry too, as they navigated a world turned upside down by the Covid2019 pandemic. The result – we witnessed a number of new agencies and specialist arms popping up throughout the year.
The merger with WYP is a first step in that direction; other acquisitions will follow.
16 Dec, 2020 - 09:08 AM IST | By indiantelevision.com Team
NEW DELHI: Saurabh Varma along with two other co-founders – Rakesh Hinduja and Vandana Verma – launched his own martech agency Wondrlab in November this year. Within no time, the firm announced a slew of appointments in leadership roles, and registered some account wins. However, the biggest surprise came when Varma announced the acquisition of Amit Akali’s What’s Your Problem. Akali, an old hand in the agency business, became the co-founder of Wondrlab. The development clearly stated that Varma, a hardened marketing professional with over two decades of experience, has a vision beyond just starting another agency.
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