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The Story Behind Absinthe Films Tribute to Black Snowboarders

 “Everybody’s asking what they can do to help in this situation. What we think is this: Just be a good person.” – Russell Winfield Be a good person. It’s a simple message. Everything about Absinthe’s recent segment release in honor of Black History Month from the film, Channel Zero is simple: the music by snowboarder/actress Gabby Maiden, the individual cuts, even the featured quote from Russell Winfield.  “Just be a good person,” he said last summer when Channel Zero was being made. “If you’re a good person, everything will end up fine.” A-freakin’-men. That simple message comes at a complicated time in America. The Black community is being recognized in ways it never has before. Or more to the point, following the George Floyd killing late last spring, Black people are being heard like never before. Americans are talking about race for the first time in a long time. Film companies, brands, media outlets across every segment of sport, action or oth

FUEL TV Teams Up with Volcom for True Conversation

Mar 2, 2021 SPONSOR FUEL TV and Volcom have struck a distribution partnership to bring Volcom’s ‘TRUE CONVERSATION’ video podcast series to FUEL TV’s worldwide audience, it was announced today by Don Meek, Global Chief Content Officer at FUEL TV. “When we first heard about ‘True Conversation’ from the team at Volcom we knew it was an initiative that would resonate with our global community of passionate action sports participants.” said Meek in making the announcement. “And while this series is focused on the experiences of BIPOC American athletes, musicians and artists in and around action sports, the subject of racial justice is universal, and a conversation that we want to be a part of around the world”

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