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In this episode of CX Decoded, do you really want to live in a cookie-less world? Digitally, anyway, thatâs the reality for marketers.
The impending demise of the third-party cookie will take one big bite out of a marketerâs tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites.
But itâs a new world when it comes to data privacy. And the tech giants are taking action. Apple and Google are making moves to support the termination of this type of data tracking on the web.