Backyard to Big Leagues: Who is Mrs Bector, Woman Who Made an Empire Out of Biscuits
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Many who grew up in North India in recent decades need no introduction to Mrs Bector s Cremica biscuits and English Oven bakery products. Not as many, however, know about Rajni Bector, the woman who transformed a small ice cream shop she had opened in her backyard into one of the most well-known bakery brands in India.
Mrs Bector Food Specialties on December 17 garnered 198 subscriptions to its initial public offering (IPO), generating bids worth Rs 40,000 crore and a market value of Rs 540 crore. The development may well propel the bakery brand - so far a small player in the Rs 45,000 crore domestic packaged food industry - the company is now positioned to expand its footprint in the Indian market. Not just biscuits, Mrs Bector is also the supplier for fast food chains like Burger King and McDonald s.
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The legend goes that company’s flagship brand Mrs Bector s Cremica was born out of the Hindi phrase “cream ka” (made of cream) when Rajni used to sell ice creams. Her recipes became so popular that the initial investment of ₹20,000 is today a ₹1,000 crore business spanning countries. “Today as you know, we are one of the leading brands in biscuits and bakery business in North India, and we have established this brand from scratch. We hold a 4.5% market share in North India. We export 12% of the total biscuit exports from India,” Anoop Bector, Rajni’s son and the Managing Director of the company told Business Insider in an interview.