Mondelēz SnackFutures launches Millie Gram mushroom nut butters: This is our attempt to snackify nut butters Millie Gram the latest brand innovation to come out of Mondelēz SnackFutures combines nut butters with powdered mushroom blends (cordyceps, shiitake, maitake, reishi, and lion s mane) and is currently testing its market appeal with consumers at Gelson s Markets in Los Angeles and online through its website.
SnackFutures, which has launched several of its own in-house brands including Dirt Kitchen and Ruckus & Co., is laser focused on a category of snacking it calls ready-to-eat care, said Gil Horsky, director of global innovation at Mondelēz International.