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Movers and Shakers: July 2021 | PerformanceIN

Movers and Shakers: July 2021 | PerformanceIN
performancein.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from performancein.com Daily Mail and Mail on Sunday newspapers.

CMO s top 8 martech stories for the week - 15 July 2021

CMO s top 8 martech stories for the week - 15 July 2021 All the latest martech and adtech news from Impact, Salesforce, Amperity, Birdeye, Mitto, Flashtalking, Mediaocean, Sitecore and ActiveCampaign. Impact secures US$150m in funding Accelerating automation innovation and global scale is in the sights of partnerships management platform, Impact, after securing US$150 million in funding. The vendor’s latest funding round was led by Qatar Investment Authority, joined by Providence Public, and brings Impact’s total valuation to $1.5 billion. The funding will be used to accelerate investment in partnership automation innovation, increase channel partnerships, and scale Impact’s go-to-market efforts for brands, agencies and publishers globally.

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