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Gartner: Marketing Budgets Are Not Bouncing Back to Pre-Pandemic Levels

Even as CMOs’ 2020 marketing budgets were being slashed as a result of the COVID-19 pandemic, CMOs were hopeful that those budgets would bounce back in 2021. But Gartner’s just-released “CMO Spend Survey” tells a different story. Not only are budgets not bouncing back, but they have dropped to the lowest level in the history of the survey. Is there any good news for PSPs in here?

United statesUnited kingdomEwan mcintyreStrategic prioritiesNorth americaPriorities surveyஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்ய்வந் முசந்த்ிரேமூலோபாய ப்ரையாரிடீஸ்வடக்கு அமெரிக்காப்ரையாரிடீஸ் கணக்கெடுப்பு

Innovation a big budget item, but marketers lack a clear definition

Innovation a big budget item, but marketers lack a clear definition
it-online.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from it-online.co.za Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomEwan mcintyreNorth americaGartner marketingஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்ய்வந் முசந்த்ிரேவடக்கு அமெரிக்காகார்ட்னர் சந்தைப்படுத்தல்

Week in numbers: brand sales drop 16% after ad pause & half of British SMEs ignoring GDPR

Pitch deck running low on hard numbers? Presentation slides looking a little bare? Allow us to help. Each week, we gather the insightful new research you may have missed to inform your work or inspire a new idea.

United statesUnited kingdomDiana tickellEwan mcintyreScott logieSandy mulcahyBass instituteTread groupInstitute of marketingEhrenberg bass instituteOnline retail indexNorth americaGartner marketingChartered instituteBrand safetyThe future of work

Should P&G s new finance-focused boss worry its marketers?

Should P&G s new finance-focused boss worry its marketers?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United statesJon moellerJo vaughnEwan mcintyreSucharita kodaliBob mcdonaldTeam elevenProcter gambleCannes lionsGlobal beauty careGlobal beautySenior business leadersFederica bowmanஒன்றுபட்டது மாநிலங்களில்ஜான் மாயேலர்ய்வந் முசந்த்ிரே

Marketing Budgets Continue To Get Slashed, Even As Companies Look To CMOs For Growth

Marketing Budgets Continue To Get Slashed, Even As Companies Look To CMOs For Growth
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Ewan mcintyreErnest hemingwayTom kaneshigeChief content officerSun also risesய்வந் முசந்த்ிரேஅர்நெஸ்ட் ஹெமிங்வேதலைமை உள்ளடக்கம் அதிகாரிசூரியன் மேலும் உயர்கிறது