A list of municipalities DHC Corp. signed comprehensive partnership agreements with (Captured from the official online shopping website of DHC Corp.)
Some municipalities are moving to terminate their partnership agreements with DHC Corp. over its chairman’s comments slandering ethnic Koreans in Japan posted on the company’s official website.
DHC, a Tokyo-based retailer of popular beauty and health products, signed comprehensive partnership agreements with 21 cities and towns to provide supplements to them in the event of a natural disaster, according to the company’s website.
Three of the municipalities have expressed their intention to cancel or freeze their agreements, saying the chairman’s messages amount to racial discrimination.
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Last November, Yoshiaki Yoshida, founder and CEO of DHC Corp., which mainly sells health supplements and cosmetics, posted a message on its official online store about DHC’s rival, an affiliate of Suntory Holdings Ltd., in which he said that almost all the talent employed by the affiliate in its advertising are “Korean-related.” He then referred to the company with a made-up word that merged a derogatory Japanese term for Koreans with the Suntory name.
In contrast, he said that DHC only uses Japanese talent in its ads because DHC is a “pure Japanese company.”
The message prompted an outpouring of online comments condemning Yoshida for his broad discriminatory rhetoric, which some labeled hate speech. Most large media outlets avoided any coverage of the statement, presumably because DHC is a major advertiser.
Business & Human Rights Resource Centre
DHCâs boss Yoshiaki Yoshida made the comments in a message on the companyâs website.
In it, he disparaged rival firm, the beverage-making giant Suntory, as âChontoryâ for its use of Japanese-Korean models. Chon is a derogatory term for Koreans in Japan. For some reason, the models hired for Suntory s commercials are almost all Korean-Japanese. So that s why it seems they re mocked on the Internet as Chontory, Mr Yoshida wrote.
He also wrote that DHC s employees by comparison were all pure Japanese .
The company has since faced an online backlash with some Japanese Twitter users, who have created the hashtag I no longer buy products from discriminatory DHC.