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dunnhumby, the global leader in customer data science, today released findings from the sixth wave of its Consumer Pulse Survey, a study of the impact of Covid-19 on customer behavior and attitudes across 21 countries. The dunnhumby Consumer Pulse Survey found that U.S. consumers plan on spending 25% less on food and 36% less on gifts this year, compared to 2019. Ten percent reported they would not be buying any gifts. This pullback in spending is occurring at the same time as consumers are increasingly worried about the virus, the economy, their personal finances and the rising cost of food.
Americans are at the highest level of worry about the virus (32%) since the crisis began and the sixth highest country globally
dunnhumby Consumer Covid-19 Study: U S Grocery Consumers Pulling Back Sharply on Holiday Spending - Press Release digitaljournal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digitaljournal.com Daily Mail and Mail on Sunday newspapers.
Managing Editor Consumers increasingly worried about their personal finances continue to seek value via lower prices and/or promotions, dunnhumby s most recent survey found.
According to the sixth wave of customer data science company
dunnhumby s Consumer Pulse Survey, a study of the impact of COVID-19 on customer behavior and attitudes in 21 countries, U.S. consumers plan on spending 25% less on food and 36% less on gifts this year, compared with 2019. Ten percent even said that they wouldn’t be purchasing any gifts. This curtailed spending is happening as consumers are increasingly preoccupied by the coronavirus, the economy, their personal finances and the rising cost of food.