Pieces from Uniqlo x Marimekko 2021 collection
Nothing can best describe spring-summer dressing than colors and prints. Sure, Miranda Priestly may frown on your floral-for-spring ensemble or your look-at-me colors for the beach. But that’s the thing about classic styles, they have perennial charms and they instantly uplift your mood, which is totally not cliché.
That’s the theme of the latest collaboration collection of Japanese retail giant Uniqlo with Finnish design house Marimekko the Joyful Summer. Taking its inspiration from Nordic midsummer traditions and the sun’s invigorating warmth, Uniqlo x Marimekko 2021 collection aims to spark happiness this season through style, even if we are staying indoors.
The Uniqlo philosophy: ‘Our products should be made for all’
The Uniqlo philosophy: ‘Our products should be made for all’
Yuki Katsuta, Uniqlo’s head of research and design, discusses the Japanese retailer’s design vision for the future
LifeWear by Uniqlo
Uniqlo enthusiasts profess an affinity for many of the elements that comprise the global retailer’s output. Some laud its hard-to-beat thermal wear (Heattech), the softness of its affordable cashmere, the breathability of its AIRism basics, the colourful spectrum of its soft cotton T-shirts, or the featherlight form of its padded layered jackets. Not forgetting the high-end energy of its diverse design collaborations, which span partnerships with brands including Jil Sander, Marimekko, Lemaire, JW Anderson, musicians and artists such as Billie Eilish and Takashi Murakami, and institutions such as The Louvre.