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Printing Process: UV printing, Offset printing Katha Kaari is a hypothetical sustainable apparel brand featuring contemporary clothing with the essence of Indian artworks. Created by the people who are keen on clothing, we are more than just exquisite apparel. This Project is focused on the packaging, visual identity of the brand. Katha Kaari means Katha (old stories) and Kaari (Indian artisans). The motive is to reveal the untold stories of our most authentic culture to acknowledge the faceless Indian artisans. What s Unique? The extraordinary factor about Katha Kaari is that it uses eco-friendly packaging, along with tags, business cards, and boxes made up of hard paper and offset paper. This makes Katha Kaari a sustainable brand.
Packaging Contents: Stainless steel Straws, Straw cleaning brush
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography Every day approximately 8 million pieces of plastic waste finds their way into the oceans which leads to an average 12 million tonnes of plastic dumped into the ocean every year. 100,000 marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution annually. Biggest impact of marine plastics are the ingestion, suffocation and entanglement of hundreds of marine species. Marine wildlife mistake plastic waste for prey, and die as their stomachs are filled with plastic debris. They also suffer from lacerations, infections, reduced ability to swim, and internal injuries. Floating plastics also contribute to the spread of invasive marine organisms and bacteria, which disrupt ecosystems.
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