Heinekenâs pro-vaccination ad brews a Twitter backlash
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Folks against the vaccine are furious at the brand for taking a pro-vaccine stance.
Little would have beer major Heineken imagined that its latest ad would lead to such a backlash. All because towards the end, the minute-long spot said, âThe night belongs to the vaccinated. Time to join them.â
The ad depicts older folks grooving to a cover of Sylvesterâs 1970s disco anthem
Mighty Real, and a few of them heading to the beach for a dip.
Many western countries have opened up now after COVID-induced lockdowns, and the ad wants everyone to go ahead, get vaccinated and enjoy the good life.
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Ivan Menezes, CEO, Diageo
Since becoming the CEO of Diageo (DGE.L) in 2013, Ivan has been passionate about driving inclusion and diversity at the company.
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In 2020 he launched a new 10-year sustainability action plan titled ‘Society 2030: Spirit of Progress’.
The plan laid out goals including increasing the representation of ethnic minorities in leadership positions to 45% by 2030, as well as increasing the percentage of Diageo suppliers from female and minority-owned businesses year-on-year.
2020 also saw the roll-out of a new learning intervention ‘Confronting Racial Bias Learning’, and the opening of Diageo’s fourth global ‘INC’ week; an employee-led, grassroots movement encouraging employees around the world to celebrate diversity.