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Día Internacional del Malbec: 20 recomendaciones para brindar en su honor
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Mes de festejo: el Malbec Argentino conectará al mundo de manera digital
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Así el vino argentino se promociona entre los millennials de EE UU
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Wines of Argentina launches new innovation programme
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Wines of Argentina launches digital campaign in US
15 February 2021 By Phoebe French
Trade body Wines of Argentina (WofA) has launched a new digital campaign in the US called #VinoArgentino specifically targeting American millennials.
The brand campaign, which aims to promote the diversity of wine styles made in Argentina, is part of a broader drive to establish a strong digital presence.
According to data from Wine Intelligence, growth in US wine consumption is being spearheaded by millennial and Generation Z drinkers, who are searching for new and interesting products. The market analyst also found that due to global Covid lockdowns, consumers are “enjoying wine across a broader range of at-home occasions”.