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Ready-to-cook foods brand McCain eyes ânew snack time slotsâ in the home-bound consumerâs day
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The Snack-O-Clock campaign targets new snacking occasions like between zoom meetings, while binging web series and in between online classes.
Frozen food company McCain Foods Indiaâs latest digital campaign
Snack-O-Clock takes note of the emergence of multiple snacking occasions in households due to the COVID-induced lockdowns. These days, most people are working from home and children are learning online. It has given rise to new snack timings, and the campaign builds on this fact.
Prior to the pandemic, snacking usually took place in between major meals, like between breakfast and lunch (around 11 a.m.), and lunch and dinner (around 3 p.m./7p.m.). The new snack timings now include snacking in between Zoom meetings and classes, while taking a break from work and binging on OTT content, etc.