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Apac Effie Awards 2021: 16 shortlists from India | Advertising

linkedin Indian agencies secured 16 of the 123 shortlists announced by the organisers of the Apac Effie Awards 2021.   Ogilvy leads with five shortlists. Three of these come for Mondelez India s Not Just a Cadbury Ad . The agency s entry for Mondelez titled Melting Power Distance is also in contention for a win, as is Red Label Tea s Taste of Togetherness .    The Womb has four shortlists. Three of them are for Nobel Hygiene (India! Periods are Red, not Blue; It s okay to Pee in your Pants; Together we are Free) and one is for Mahindra Auto s An auction that built Price Premium .   BBDO has two entries in contention. Both of them are P&G s Share The Load for Equal Sleep .

WFH: Pandemic or not, work from home is set to become the norm

Tata Consultancy Services, TVS Motor, HCL Technologies, Kimberly Clark and many other companies are considering a hybrid or a predominantly WFH model in the long run. This trend has also been captured in a survey, one of the largest such, conducted by professional services firm Aon, covering about 30 lakh employees in 248 companies.

Raising the Bar- Business News

Anand Kripalu s mandate while taking over the reins of Diageo India in 2014, was not just to turn around the debt-ridden United Spirits, but also drive cultural change in an industry tainted with unscrupulous practices

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