linkedin Indian agencies secured 16 of the 123 shortlists announced by the organisers of the Apac Effie Awards 2021. Ogilvy leads with five shortlists. Three of these come for Mondelez India s Not Just a Cadbury Ad . The agency s entry for Mondelez titled Melting Power Distance is also in contention for a win, as is Red Label Tea s Taste of Togetherness . The Womb has four shortlists. Three of them are for Nobel Hygiene (India! Periods are Red, not Blue; It s okay to Pee in your Pants; Together we are Free) and one is for Mahindra Auto s An auction that built Price Premium . BBDO has two entries in contention. Both of them are P&G s Share The Load for Equal Sleep .