In this Article
Diesel founder Renzo Rosso is on a mission to convince some of Italy’s small fashion businesses to band together. Rosso argues that his plan to consolidate Italy’s luxury sector will allow for the industry to be more competitive, fueling growth in technology and sustainability.
According to
Bloomberg, Rosso is advocating for a model that is similar to the one the French fashion conglomerates have created over the years, citing LVMH and Kering as key inspirations.
Business of Fashion Rosso believes that some small brands “won’t be able to sustain the costs of digital development, won’t get a deal with big online platforms.” He adds, “Some fashion companies will need to accept partnerships, and these alliances will give them the visibility they never had before.”
Diesel jeans billionaire Renzo Rosso out to bring Italian fashion designers closer Rosso says maverick companies have to work together to survive 09 May 2021 - 17:11 Flavia Rotondi Renzo Rosso. Picture: ALESSIA PIERDOMENICO/BLOOMBERG Rome The billionaire founder of Diesel jeans is on a mission to convince Italy’s many small fashion players that their survival depends on working together.
Some small companies “won’t be able to sustain the costs of digital development, won’t get a deal with big online platforms”, Renzo Rosso, Diesel’s 65-year-old founder, said. “Some fashion companies will need to accept partnerships, and these alliances will give them the visibility they never had before.”
Italian Diesel Jeans Billionaire Looks to Stitch Together Fashion Front businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.