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Parle G I This iconic global brand has roots in original Swadeshi movement: story of India s favourite biscuit maker

Updated Dec 20, 2020 | 16:59 IST The company procures 7-7.5 lakh tonnes of wheat annually which is equivalent to almost 5% of Punjab s annual wheat production. This iconic global brand has roots in original Swadeshi movement: story of India’s favourite biscuit maker  |  Photo Credit: Twitter “Filled with the goodness of milk and wheat, it has been a source of all-round nourishment for the nation,” says its website. Rooted in the original pre-Independence Swadeshi movement, the company was founded in 1928 with just 12 employees and went on to become the first Indian company to clock Rs 5,000 crore in sales.  The Ville Parle, Mumbai-based company owns 36 brands, at least three of which can make any Indian nostalgic - Mango Bite, KrackJack biscuits and its namesake Parle-G. 

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