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Mindful Chef aims to grow offer in push to £150m in sales Online recipe box business Mindful Chef aims to grow its product offer in categories such as frozen foods to reach £150m in sales by 2024, boosted by traditional retail and concessions. Mindful Chef is known for being a recipe box [business]
and we do that pretty well, said co-founder Myles Hopper, speaking at the British Frozen Food Federation s virtual business conference on 19 April. However, in the future, we very much want to be more relevant more often across the week and our product offering and extensions, very much the frozen range will play a big part in this.