July 19, 2021 9:14
The Australian Olympian taking the biggest social media profile to Tokyo is not one of our world-leading swimmers.
Nor is it Wimbledon champ Ash Barty, leading female footballer Sam Kerr or one of the many Boomers basketballers plying their trade in the NBA.
Instead, the title of Australia’s most prominent athlete on social media goes to skateboarder Shane O’Neill, according to research from media monitoring firm Streem who compared the Twitter and Instagram profiles of Australia’s Olympic team.
Despite appearing in just 49 distinct print and online media items in Australia in the past 12 months – compared to Barty’s 9300 – O’Neill is huge on Instagram, where he has amassed 1.4 million followers.
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