There comes in the life of a designer one career-defining moment that shapes their legacy in the industryâthat one marquee moment that will forevermore be used in conjunction with their name. At the age of 30, London-based designer Daniel W Fletcher has a host to choose from. Among other laurels, he serves as a nominee of the highly-coveted LVMH Prize 2017 as well as the recipient of
GQ s Peroni Breakthrough Designer of the Year 2020. And then there was the time pop icon Harry Styles ordered all the shirts from his graduate collectionâthe outpouring of love from the singerâs cult-like following promptly caused his phone to die while out on a shopping trip. Elsewhere, the menswear designerâs first female client is billed as none other than pop sensation Dua Lipa.Â
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Adrian Clark
Adrian Clark is a freelance writer for British GQ who works regularly across grooming content for the magazine. He is also a contributor for the Telegraph, where he has a weekly column, and has previously written for the Guardian, the Sunday Times, the Face and Arena, specialising in men’s fashion, watches and, of course, grooming. Adrian previously held editorial roles at Loaded magazine as style and grooming director and at ShortList and is a graduate from Central Saint Martins. His contribution to the grooming industry has been recognised with multiple awards, including a P&G award for having the most P&G awards. When he isn’t writing, Adrian lives on the Kent coast with his Jack Russell and husband and works on upcycling vintage furniture in his garage.
Curated by Highsnobiety and presented during the time period formerly known as Paris Men’s Fashion Week, “Not In Paris 2” is our second in a series of bi-annual digital exhibitions celebrating creativity in the age of remote interactions. Head here for the full series and cop our new merch via our online store.
In today’s fashion
grand prix, being bigger, faster, and louder is best. Brands are increasingly judged by their financial performances and short-term wins over creativity, storytelling, and (most of all) their value. The industry has stopped asking itself why it does the things it does, and it’s resulted in brands both big and small forgetting that the audience they cater to comprises actual people.