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How the Fragrance Industry Is Changing in 2021 Presented by Presented by Spoiler: Scent isn’t the only deciding factor in buying perfume anymore. It goes without saying that the beauty world as we know it has totally shifted this past year. Spending extended time inside and practicing social distancing means we’re interacting with products much differently in 2021 than ever before. And while you might think something as specific as fragrance would lose its power during a time when people are going out less and staying in more, the opposite has proven to be true: Thanks to the power of social media, Gen Z and millennial mindsets, along with a new generation of beauty standards,

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