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AirTags vs Tile and Apple s Antitrust Future
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AirTags vs Tile and Apple s Antitrust Future | Tech Buzz
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//]]>// >By Rob Enderle
Apple s strategy, which has worked well financially up until now, is called vendor lock-in.
This approach, pioneered by IBM until it almost put the company out of business in the 1990s, is incredibly profitable, but it treats customers like a resource to be mined. It restricts customer movement away from the platform to provide lower quality goods at higher prices because the customer can t easily switch to something else.
In addition, with lock-in, the dominant vendor can easily replace third-party apps and products with their high-cost alternatives by crippling or just creating FUD (fear, uncertainty, and doubt) around a third-party offering like, in this case, Tile.
Apr 26, 2021 4:00 AM PT
Apple s strategy, which has worked well financially up until now, is called vendor lock-in.
This approach, pioneered by IBM until it almost put the company out of business in the 1990s, is incredibly profitable, but it treats customers like a resource to be mined. It restricts customer movement away from the platform to provide lower quality goods at higher prices because the customer can t easily switch to something else.
In addition, with lock-in, the dominant vendor can easily replace third-party apps and products with their high-cost alternatives by crippling or just creating FUD (fear, uncertainty, and doubt) around a third-party offering like, in this case, Tile.
Intel TDT equips endpoint detection and response solutions with CPU telemetry and machine learning heuristics for advanced memory scanning, cryptojacking and ransomware detection. The company claims these are the only CPU-based malware behaviour-monitoring capabilities in the market that go beyond signature and file-based techniques.
Karthik Selvaraj, principal security research manager at Microsoft, pointed out that cryptocurrency mining has been on the rise in recent years, thanks to the increasing value of virtual currencies, the growth of popularity of different kinds of cryptocurrency and the volatility of these new markets.
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“As cryptocurrency prices rise, many opportunistic attackers now prefer to use cryptojacking over ransomware,” he said. “The risks for organizations have increased, as attackers deploy coin miners as a payload for malware campaigns.”
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