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To the Editor: A good metaphor for too much choice is an email ad I recently received about tennis rackets. Wilson is among several other companies that make more than 30 models each. Besides never being able to try all of them, unless your last name is Federer or Nadal, you would lack the expertise to tell the difference between them. Michael Marek To the Editor: Kudos to Paul Krugman for highlighting the dizzying aspect of a surfeit of choice in modern American consumer mania. But it should be pointed out that much of modern American business thrives on precisely this advantage of possessing information not readily available to the ordinary consumer.

New yorkUnited statesElizabethr rosenthalMichael schubertPaul krugmanMichael marekMichael delaurentisStevend andersonSouthwest airlinesNy healthPacific legal foundationMuch choice is hurting americaPacific legalHealth insuranceConsumer behaviourபுதியது யார்க்