The addition of Reby brings WEG’s total assets to $27.2 billion.
WEG, previously backed by Lightyear Capital before TA Associates acquired it, has had a robust acquisition strategy in place since 2013. Just last month, it acquired SVA Companies’ wealth management and trust businesses, collectively known as SVA Financial Group.
The latest acquisition of Reby is part of WEG’s larger strategy to build local scale in major metro areas, and the firm has been building a presence in the New York area. In October, it acquired 10-15 Associates, a New York RIA with seven financial advisors and $923 million in AUM, led by co-founders Deborah and Michael DeMatteo.