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How Faulty Thinking Can Cause Foodborne Illness
Cognitive biases, patterns of errors in thinking that affect judgements and behaviors, often unconsciously, can help create and worsen outbreaks of foodborne disease.
By Austin Fitzgerald-Missouri
“Unethical behavior isn’t always intentional; conflicts of interest and other unconscious motivations can lead people to behave in ways that help outbreaks emerge and spread,” says Harvey James, associate director of the division of applied social sciences and a professor of agricultural and applied economics in the University of Missouri College of Agriculture, Food, and Natural Resources (CAFNR).
Study concludes outbreak prevention policies should account for inadvertent behaviors
March 12, 2021
COLUMBIA, MO In the midst of a pandemic that has claimed more than 2 million lives worldwide and disrupted nearly every facet of society since it appeared more than a year ago, understanding the factors that create and facilitate disease outbreaks is more important than ever. Now, researchers at the University of Missouri (MU) have determined that cognitive biases patterns of errors in thinking that affect judgments and behaviors, often unconsciously can help create and worsen foodborne disease outbreaks.
Harvey James believes studying unconscious biases can help researchers learn how outbreaks are born.