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How Faulty Thinking Can Cause Foodborne Illness
Cognitive biases, patterns of errors in thinking that affect judgements and behaviors, often unconsciously, can help create and worsen outbreaks of foodborne disease.
By Austin Fitzgerald-Missouri
“Unethical behavior isn’t always intentional; conflicts of interest and other unconscious motivations can lead people to behave in ways that help outbreaks emerge and spread,” says Harvey James, associate director of the division of applied social sciences and a professor of agricultural and applied economics in the University of Missouri College of Agriculture, Food, and Natural Resources (CAFNR).