Debate: Should Primark open an online store?
It s still bags, not parcels, that ferry Primark goods home (Photo by David Rogers/Getty Images)
Overnight opening hours, queue-management systems and lashings of promotions – Primark did everything it could to keep its customers happy amid a year of on/off lockdown restrictions.
But with parent company Associated British Food’s trading update out this week, is it time for the High Street phenomenon to go digital, too?
Kam Phullar, Lead Strategist at digital marketing agency Feed, says YES.
Despite not having an online store, Primark has weathered the pandemic remarkably well, so far. It’s proof that their powerful value proposition is striking relevance with consumers right now, especially where they may have been impacted economically.
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