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Share Reduce, reuse, recycle. Even though nearly five decades have passed since the catchy slogan was coined at the dawn of the environmental movement, in the diamond jewelry trade, the recycling message has only recently gone mainstream. On some level, of course, diamonds have always been recycled (or, reused, as the diamond dealer Jared Holstein recently clarified in an interview with JCK). Throughout history, jewels have been dismantled and melted down when fashions changed or their owners needed a quick spot of cash. What’s new is that these stones are now being explicitly marketed as “post-consumer recycled” goods. Although verifying the ethical provenance of such stones is difficult, if not impossible, it’s clear that “from an environmental perspective, a reused diamond is the stone with the lowest environmental impact,” says Holstein.

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