By Carina Perkins2021-01-08T09:43:00+00:00
Jude’s has announced it is officially carbon negative. Now how will it meet its target of a 43% reduction in carbon intensity by 2030?
British ice cream brand Jude’s has announced it is officially carbon negative – removing 10% more carbon dioxide from the atmosphere than it is emitting.
The B Corp-certified company, which claims to be the UK’s first carbon negative ice cream brand, has also committed to a 43% reduction in carbon intensity by 2030.
“In recent years, Jude’s has become increasingly aware of its impact on the environment, and although unchartered territory for an ice cream company,” says MD Chow Mezger, “Jude’s want to lead the way in demonstrating that ice cream businesses can play a key role in the fight against climate change.”
Saving the planet
FOR good reason, this year is billed as the year we must come together to save human civilisation.
Fortunately, the technology needed to achieve a zero-carbon economy is surprisingly straightforward. Less easy is getting some 8 billion cantankerous primates to agree on a single course of action.
Help is at hand from a wide array of books. The first up is from Mike Berners-Lee of the Institute for Social Futures at Lancaster University, UK. He finds himself already having to update his 2019 bestseller, There is No Planet B: A handbook for the make or break years. Once again, he emphasises what we can do as individuals to address climate change, from eating less meat to preserving biodiversity in our own backyards.
CBS News
Working from home may be hurting the environment, and it s a bigger deal than previously thought
For a lot of people in these COVID times, the morning commute has developed into its own new routine fighting traffic down the hallway and into the home office.
A recent United Nations report found that an expected 7% drop in emissions this year a result of way less commuting by car and truck will have an insignificant effect on the overall global warming trend.
So while this new way of life may be producing fewer greenhouse gasses, is it really helping the planet?
A SCOTTISH start-up that helps people measure their carbon footprint has raised more than £1 million in crowdfunding, more than double its original £400,000 target. Edinburgh-based Pawprint, which has developed a carbon footprinting app, raised the funds on crowdfunding platform Crowdcube from 720 investors. These include Perivoli Innovations, an early stage technology investor, who invested £150,000. It invests in new technologies which have a positive social impact and donates any resultant profits to charitable work that funds the improvement of nursery school education in sub-Saharan Africa. “Our ambition at Pawprint is to unite people and empower them to make an impact in the fight against climate change and we are blown away to have so many new investors join us and to have raised over £1 million,” said Pawprint chief executive Christian Arno, who founded the business in 2019.
To think that technology alone will get us out of this hole is to live in cloud cuckoo land : Mike Berners-Lee theiet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theiet.org Daily Mail and Mail on Sunday newspapers.