Microblogging site Twitter (
TWTR) - Get Report acquired newsletter startup Revue in a bid to build additional revenue streams through subscription products.
Terms weren t disclosed.
The San Francisco company said the service would bring subscription revenue to writers on the platform through paid newsletters.
Shares of Twitter at last check rose 6.5% to $50.96. Revue will accelerate our work to help people stay informed about their interests while giving all types of writers a way to monetize their audience, Twitter s product lead, Kayvon Beykpour, and vice president for publisher products, Mike Park, said in a company blog post.
Revue was founded in the Netherlands in 2015 and has six employees, according to media reports.
January 26th, 2021
Stephen Lam / reuters
Twitter wants a piece of the fast-growing newsletter industry. Today, the company announced that it’s acquired Revue for an undisclosed sum. The latter is one of the best-known services for creating and managing a newsletter the other being Substack that is automatically sent to subscribers’ inboxes. In a blog post, Twitter argued that newsletters were a natural expansion of its platform. Many writers, after all, use Twitter to build a following and promote their work which, for an ever-growing number of journalists and content creators, includes a newsletter.
“Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content,” Twitter’s Kayvon Beykpour and Mike Park co-wrote in the blog post. For now, Twitter and Revue will remain mostly separate. But Twitter is “imagining” lots of ways to bring the two services together. There could be a newslett
Twitter Springs Into Paid Newsletter Biz With Acquisition of Dutch Startup Revue
Todd Spangler, provided by
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Twitter has a new way for tweeters to make money: The social network has acquired Revue, a small startup that lets writers self-publish subscription newsletters.
“Revue will accelerate our work to help people stay informed about their interests while giving all types of writers a way to monetize their audience whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere,” Twitter product lead Kayvon Beykpour and VP of publisher products Mike Park wrote in a blog post announcing the acquisition.
Our tweets may be limited to 280 characters, but Twitter has revealed its desire to provide long-form content today by announcing its acquisition of a newsletter platform.
Kavyon Beykpour, Twitter product lead, and Mike Park, VP of Publisher Products, announced via the Twitter blog that the company has acquired Revue, which is described as a service that makes it free and easy for anyone to start and publish editorial newsletters.
The Twitter blog goes on to explain that, Twitter is uniquely positioned to help organizations and writers grow their readership faster and at a much larger scale than anywhere else. Many established writers and publishers have built their brand on Twitter, amassing an audience that’s hungry for the next article or perspective they Tweet. Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content.
Perfume Genius, Foo Fighters, and Benjamin Gibbard are set to appear on Viva Vera 20!, a livestream special celebrating the 20th anniversary of the first show at Seattle’s Vera Project. The show will be broadcast on VeraTV.org on Wednesday, January 27, at 7 p.m. Pacific and feature additional performances and birthday wishes from TV on the Radio, Jeff Rosenstock, No Age, Tacocat, Mike Park, and more.
Activists Shannon Stewart, James Keblas, and Kate Becker founded VERA in Seattle in 2001 in response to the city’s Teen Dance Ordinance, a piece of legislation from 1985 that made all-ages concerts prohibitively expensive and difficult to produce. (The City Council repealed the ordinance a year later under community pressure.) The venue hosted early shows from independent acts that would go on to achieve international success, including Perfume Genius, TV on the Radio, and Macklemore.