The reason why people prefer Instagram (IG) over other apps is because of its user-friendly interface plus, IG, unlike other apps, is very safe to use. The primary concern for every single person on social media nowadays is their privacy and because of this very reason, a majority of people like IG. People mostly post their personal pictures and videos, while on the other hand, it can also be an excellent platform for promoting new brands and marketing new products. Plus, it’s a good way of keeping oneself updated about the latest news and trends going around the world. For a business account or, as we can say, the marketing point of view, the number of followers along with likes and views matters a lot.