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Zeekr 001 unveiled in Shanghai to spell an end to boring EVs

- shares The Zhejiang Geely Holding Group – perhaps better known simply as Geely – has unveiled a new marque at the Shanghai motor show, positioned to take on a raft of established performance divisions with a range of EVs. Called Zeekr, the new brand joins Geely’s portfolio of brands which already includes Volvo, Polestar, Lotus, Proton and lesser known brands like Lynk & Co, Geometry, and LEVC – the maker of London cabs. At a glance the Zeekr 001 borrows heavily from Lynk & Co’s existing design language. Without any significant attempt to differentiate the new brand, or its first model, the 001 is an almost exact replica of Lynk & Co’s 2020 Zero concept.

China Claims This Is The First Electric Shooting Brake

Zeekr says it doesn t want to make boring EVs. Last month, Geely announced its new electric vehicle brand called Zeekr. With Geely s ownership of Volvo (a company that already has a fantastic EV in the form of the XC40 recharge) and LEVC (London EV Company), there was every reason to believe that Zeekr would spawn some exciting models. Well, here it is. Zeekr s first product is also what is claimed to be the first mass-market pure electric shooting brake. It s called the 001 and is accompanied by a cheeky marketing campaign propelled by the line No More Boring EVs . Geely Geely

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