Click the thumbs up >Fresh research into how car buyers expectations of dealers are changing and case studies of how leading dealers are responding to this are among the digital retailing learnings to take from Automotive Management Live Virtual on January 20 and 21.
In a live, online session entitled The Acceleration of Digital Communications in Automotive , critical lessons from 2020 s motor retail market and bespoke research will be shared by Marketing Delivery s managing director Jeremy Evans at 3pm on the first day.
There will be an audience Q&A session following the presentation.
Evans said that the shift to digital in motor retail was already well underway pre-Covid, but the global pandemic has accelerated the transition at a rate no-one could have anticipated before ‘lockdown’ became ingrained in the national vocabulary.