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Israeli Tech Firms Turn to Periphery to Beat Tel Aviv Hiring Competition Tara Kavaler Elementor opens service center in the Western Negev The high-tech company Elementor, which produces an online platform that helps people create WordPress websites, recently launched a customer service assistance center in Sderot, a town of some 28,000 residents in the Western Negev. An increasing number of tech companies are establishing outposts in Israel’s periphery. Hiring away from the Tel Aviv rat race ensures a more diverse workforce and comes with financial advantages. Elementor, which was founded in 2016 by Haredi (ultra-Orthodox) entrepreneurs from Bnei Brak, just east of Tel Aviv, has a regional office in nearby Ramat Gan. It has completed a first phase of filling approximately 20 “Tier 1” positions in Sderot, which entail being first in line to handle customer inquiries, with plans to hire dozens more.

Tel avivIsrael generalHa afonRamat ganPaula goldbergEyal waldmanRon sherillBnei brakElad yeoriEconomy ministry israel innovation authorityMellanox industriesTrusted mideast newsMideast daily newsMedia lineWestern negevYokneam illit