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A $2-million grant program will help Alberta’s live music professionals through the pandemic and help venues find creative solutions to support musicians.
Author of the article: Eric Volmers
Publishing date: Mar 12, 2021 • March 12, 2021 • 6 minute read • Musician, Eve Hell is lobbying the government to lift restrictions on live musice in Calgary on Tuesday, March 9, 2021. Darren Makowichuk/Postmedia Photo by Darren Makowichuk /DARREN MAKOWICHUK/Postmedia
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Chris Hewitt doesn’t mince words.
As the owner of Calgary’s Dickens Pub, he says he and fellow owners of Alberta for-profit, live music venues were “in absolute, utter disbelief” after learning about a provincial grant called the Stabilize Program. Unveiled in late January, it was described by the government as “one-time operational funding for rodeos, sports, arts and other venue-based groups to help stabilize Alberta’s live experience sector.” It sounded
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Recognizing the untapped economic benefits of the music industry in our province, West Anthem was established to help stimulate the growth and sustainability of Alberta’s music industry. Its objectives are to develop a comprehensive understanding of the economic profile of Alberta’s music cluster, to build the business capacity of the music industry, to utilize Alberta’s music industry as a key economic driver and a vehicle for diversification, and to establish and implement a live music strategy for Alberta through venue mapping and audience profiling.
Drawing from extensive research, stakeholder feedback, and global best practices, West Anthem’s Alberta Music Industry Ecosystem Report was a comprehensive study that provided a strategic framework to engage provincial and municipal policymakers, industry stakeholders, and audiences in both Calgary and Edmonton.