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Shasta Livestock Auction Yard enters new era
The Shasta Livestock Auction Yard, Inc. will have its last regular weekly sale in Cottonwood on Feb. 12.
Posted: Feb 4, 2021 4:32 PM
Posted By: Deb Anderaos and Ana Torrea
COTTONWOOD, Calif. – It is a new era for the Shasta Livestock Auction Yard. They hold weekly in-person sales but Friday, Feb. 12, will be the last time.
Ellington Peek founded the Shasta Livestock Auction Yard in 1961. At the time, it was still based in Anderson. They then moved to its cottonwood location in 1966.
Since then, the auction yard serviced many local ranchers in the area. But now, General Manager of Shasta Livestock & Western Video Market, Brad Peek, says it s making a change.
UCANR
A water meeting is held at the Shasta Livestock Auction Yard in Cottonwood, Calif. The auction yard announced it is moving entirely to video marketing and the country cattle trade. The Shasta and Woodburn livestock auction yards announce they will move to online sales.
Two well-known West Coast livestock auction yards announced this week they will permanently move to online-only sales.
The Shasta Livestock Auction Yard in Cottonwood, Calif., and the Woodburn Livestock Exchange in Woodburn, Ore., will cease in-person auctions at their facilities after wrapping up final sales this month.
Shasta Livestock general manager Brad Peek told the Redding Record Searchlight that auction yard sales will be shutting down after the scheduled Feb. 12 sale. He told the newspaper the 55-year-old business plans to focus on video marketing and the country cattle trade, which is direct trading off ranches.
Buyers spend nearly $1.29 million, the highest since the $1.49 million generated in 2016.
Buyers’ spending on bulls at the 80
th Red Bluff Bull and Gelding Sale reached a five-year high, as they shelled out nearly $1.29 million for 282 bulls – an average of $4,585 per bull.
The total at the Jan. 30 auction was the highest since 2016, when bidders spent $1.49 million for 305 bulls. The average was the highest since 2015, when buyers spent an average of $6,554 per bull in what was a record year for prices.
This year’s top-priced bull was a champion Sim-Angus sold by Little Shasta Ranch to Rick and Linda Anderson of Eagle Point, Ore., for $16,500.
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