United Fresh launches 117th Congress Meet and Greet Series
United Fresh welcomes the 117th Congress, sworn in on Sunday, January 3, 2021 to Washington, D.C. This new congress, which includes 67 freshman members of the House and Senate, will drive the country’s legislative agenda for the next two years.
This past year, members of the House and Senate have virtually met with the fresh produce industry to learn of our priority issues and understand the impact of our businesses in their communities.
“We hosted more than 60 congressional meetings last September during our Annual Washington Conference,” said Robert Guenther, senior vice-president of public policy, United Fresh Produce Association. “Both Members of Congress and United Fresh members found the interactions to be productive, so what better way to continue to engage and welcome the new class of the 117th Congress.”
United Fresh BrandStorm⢠marketing conference goes virtual
United Freshâs sixth annual BrandStorm⢠event will take place online March 9-11, 2021. The signature marketing conference will gather produce marketers for strategic and tactical education, idea-sharing and innovative dialogue with peers and colleagues across the globe.
BrandStorm, a project of United Freshâs Produce Marketing & Merchandising Council, has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of marketing strategies, tools and innovations. As marketing strategies and opportunities continue to change, BrandStorm education grows more critical for our industry,â said Mark Munger, vice president of sales & marketing at 4Earth Farms and chair of United Freshâs Produce Marketing & Merchandising Council. âThis year, as we transition our event into a virtual environment, Iâm encouraged by the growi