A crisis management firm looks to have forced Eton s controversial head Trendy Hendy into wearing a tie and dumping ultra-liberal books from his shelves.
The exclusive school has been forced into the limelight recently, following the sacking of English teacher Will Knowland in November over a YouTube lecture criticising feminist thinking and the conviction of ex-teacher Matthew Mowbray for sexually assaulting three boys.
Today the Mail On Sunday has revealed how £42,500-a-year Eton has drafted in City PR firm Brunswick to help the school, and headmaster Simon Henderson, rebuild their image.
The Mail On Sunday s Charlotte Griffiths writes today: My sources say Brunswick is on board to help Henderson quash the rumours, bring unity to the school and calm down those who accuse him of eradicating traditions in favour of a woke makeover.
Eton hires council officer who urged police action over abuser
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TALK OF THE TOWN: Crisis-hit Eton drafts top City PR firm
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It began, remembers Rachel Knowland, with a Viking raid. Her husband, the sacked Eton English master Will Knowland, had recommended the classic Norse saga The Long Ships to students at the school s Huxley Book Club. He thought its buccaneering young hero Orm Tostesson might fire their teenage imaginations and they d learn some history, geography and anthropology along the way.
But Knowland was rapped over the knuckles when a colleague complained, not about the book itself, but about the The New Statesman magazine review he d added to pique their interest. A banquet of adventure by sea and land, with man-size helpings of battle and murder, robbery and rape, it enthused.