Latest Breaking News On - மேட் வேன் வாக்னர் - Page 1 : comparemela.com
How to craft a winning Search Engine Land Awards entry: Past judges share their advice
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.
But ideas differ on how it will affect the day-to-day work for paid search advertisers
Carolyn Lyden on April 12, 2021 at 1:33 pm
More
Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition in exchange for giving the social media company an advantage in Google-run ad auctions. The project was called “Jedi Blue.”
Now, newly released and unredacted documents filed in that case (which have now been redacted) show “Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors,” wrote Jeff Horwitz and Keach Hagey for the
Google’s updated phrase match simplifies keywords and worries advertisers
“I saw this coming” was a common reaction to Google’s announcement last week about including broad match modifier (BMM) traffic in its updated phrase match treatment. That’s because the announcement is in line with the years-long series of changes the company has made to emphasize machine learning and automation over manual controls from advertisers.
“The thing advertisers are gaining is a match type solution that better mimics how match types currently work,” Kirk Williams, owner of ZATO Marketing, told us. However, phrase match keywords are losing out on word order in some circumstances, and those that were reliant on BMM can expect to see fewer clicks and conversions. Google, though, seems to be gaining more control over the auction as transparency and data have dwindled down over the years.
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
George Nguyen on February 9, 2021 at 9:00 am
More
Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM) traffic is the latest in a series of changes its made to its keyword match types. These changes place the emphasis on machine learning and automation over manual inputs from advertisers.
There has been a mixed reception from advertisers, with some acknowledging how similarly BMM and phrase match have behaved, and others denouncing the change as a move to strip away more data and controls from advertisers so that Google can extract as much profit from auctions as possible.
vimarsana © 2020. All Rights Reserved.