/PRNewswire/ Today Mars Food introduced the first Ben s Original™ global marketing campaign – "Everyone s Original." The new campaign is linked with the.
By Daniel Selwood2021-06-11T09:38:00+01:00
Source: Mars Food
Last June, Mars said it would ‘evolve’ the brand in light of BLM protests after the murder of George Floyd
Mars Food is rolling out a new name and look for its bestselling instant rice brand.
Previously called Uncle Ben’s, the revamped Ben’s Original rice sachets feature the same orange background and navy blue font as before – which will also appear across the brand’s dry rice and cooking sauces.
The change marked “the brand’s next step in its ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice” said Mars.
Mars Unveils New Packaging For Renamed Ben s Range kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
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