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You can t ascribe to that ideal : Maeva Heim wants to make Black hair care easier | Women s hair

Strategist Investigates: Why Is Natural Hair Packaging Gold? | The Strategist

From clean hair care to inclusive makeup shades, these Black-owned beauty brands are pushing the industry forward

From clean hair care to inclusive makeup shades, these Black-owned beauty brands are pushing the industry forward
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How Bread Beauty Supply Founder Maeva Heim Made the Change She Wanted to See in the Industry

How Bread Beauty Supply Founder Maeva Heim Made the Change She Wanted to See in the Industry By Akili King of Vogue | is a space for Black people across industries to reflect on their journeys to self-love, and how accepting their hair, in all its glory, played a pivotal role in this process. Each week, they share their favorite hair rituals, products, and the biggest lessons they’ve learned when it comes to affirming their beauty and owning their unique hair texture. In 2020, Maeva Heim set out to simplify the hair routines of naturalistas everywhere with Bread Beauty Supply, a line of nourishing hair necessities wrapped in chic glass bottles and pouches. Her hair oil is award-winning, her oversized puffy scrunchies beloved, and her wash kits stocked at Sephora.

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