Essence has been intentional about encouraging you to #buyblack this holiday season. We know you didn’t think we were stopping at Christmas you should be buying and gifting Black for Kwanzaa too.
The weeklong cultural celebration which honors family, friends and community, has been observed by millions of Black Americans since its founding in 1966. The holiday spans from December 26 through January 1 and is premised on seven core principles:
Umoja (Unity),